In today’s online marketing world, business owners may feel overwhelmed by the sheer number of choices they face and end up making decisions that aren’t necessarily the best for their business. Nowhere is this more apparent than when it comes to the foundation of a business’ online presence: your website.

If you are one of those frustrated webmasters who are used to following the old rules of SEO on how to generate your own backlinks, you have to embrace the new era and use the tools already available on the web.

Clearly, businesses need a website. Regardless of how prospective customers hear about your particular enterprise, many will check your website before deciding to purchase. In some ways, a website has become an electronic "business card." And if you don’t have one, your business may not be seen as legitimate.

Does your organization need a website? Do you have a website that's badly in need of an overhaul? Depending on the size and needs of your organization, you may need professional help, or you may be able to design the site in-house. This article will help you understand the key steps that go into the web design process and what sort of resources you'll need for each step.

You can expand your brand's reach through engaging content. Here are some content marketing tips that we use on our blogs to increase readership and ultimately sales.

Within 5 seconds of landing on your website, can your visitors determine what your company does? Could users easily navigate to the blog if they need to? Is the layout of your pricing easy to understand?  Do you have an extremely high bounce rate?