JAKE RIFF

Skills :

Digital Marketing Strategy
E-Commerce Management
Shopify Merchandising
Paid Media Management
Analytics & Reporting
Web Design & Development
+ more

Jake Riff is a digital marketing and e-commerce professional with a background in web design, site merchandising, and performance marketing. He works across Shopify, Amazon, paid search, paid social, reporting, and conversion-focused content to help brands grow revenue and improve the customer experience. His work combines strategy with hands-on execution, from campaign development and product merchandising to analytics, automation, and website optimization. With experience spanning marketing, operations, and web development, Jake focuses on building practical systems that make brands easier to manage and easier to buy from. My LinkedIn Page

Digital Marketing Assistant Manager

• Lead digital marketing and e-commerce execution across Shopify, Amazon, email, paid media, SEO, and site merchandising.

• Drive promotional planning, product visibility, campaign launches, and customer-facing web updates with a focus on revenue, conversion, and user experience.

• Own performance analysis and channel reporting, turning data into actionable insights that improve campaign efficiency and site performance.

• Partner across marketing, merchandising, creative, and outside vendors to manage projects, streamline workflows, and support day-to-day e-commerce operations.

E-Commerce Manager

• Oversaw day-to-day e-commerce operations, logistics, and cross-functional workflows across the business.

• Managed coordination between outside vendors and internal teams to improve execution, organization, and operational efficiency.

• Led social media planning and execution for in-house brands across ongoing content and campaign needs.

• Supported digital marketing efforts across multiple channels, including influencer partnerships and brand initiatives.

E-Commerce Coordinator

• Supported e-commerce and digital marketing initiatives across analytics, email, affiliate marketing, social media, and paid search.

• Created reporting and tracked KPIs to improve data accuracy, measure channel performance, and support better marketing decisions.

• Coordinated product content production across PDPs, publishing workflows, product feeds, inventory files, and creative assets.

• Contributed to SEO, copywriting, testing, and site optimization while developing a strong foundation in e-commerce platforms, analytics, and digital marketing operations.

Web Analyst/Manager

• Led web analytics, reporting, and automation efforts to improve KPI visibility, support decision-making, and strengthen cross-channel performance.

• Used e-commerce data, historical trends, and customer behavior insights to shape web priorities, support site strategy, and drive revenue growth.

• Worked closely with marketing, buying, vendors, and web teams to coordinate promotions, content updates, and broader digital initiatives.

• Supported a major e-commerce replatforming effort, helping manage execution and data migration across a catalog of roughly 30,000 products.

Political Consulting Intern

• Supported local and state campaigns through research, fundraising coordination, and donor tracking.

• Used public and campaign data to help inform fundraising strategy, campaign outreach, and planning efforts.

• Assisted with digital communications, including email, social media, and web-related support.

Head of Marketing

• Led marketing efforts across social media, website management, content production, photography, and creative execution.

• Managed day-to-day marketing operations, helping coordinate projects across design, publishing, branding, and digital content.

• Supported broader business functions including team coordination, logistics, hiring, and workflow management.

• Built hands-on experience across digital marketing, web, creative, and operational leadership in a fast-moving environment.

Head of Marketing (CHANT411)

• Led marketing and brand efforts across social media, design, photography, and promotional content.

• Supported outreach and engagement initiatives aimed at growing visibility and strengthening audience retention.

• Managed creative projects and day-to-day marketing coordination in a team-based environment.

• Built early experience in branding, communications, and marketing leadership.

Coastal Carolina University

• Studied Business Management and Marketing.

• Activities and leadership included Community Council President (The Woods), NCAA Division I Track & Field and Cross Country, Student Athletic Council, CHANT411 Head of Marketing, athletics photography, and the Honors Program.

Brooklyn College

• Bachelor of Arts in Political Science.

• Involved in local political consulting, including work on city council campaigns, and worked closely with tenured professors on projects related to data science, labor policy, and gender studies.