JAKE RIFF
Skills :
Web Design & Management
E-Commerce Development
PDP Development
Workflow Optimization
Advertising
+ more
Jake Riff is a web designer from Princeton, NJ who currently resides in New York, New York. He is an experienced E-commerce Coordinator with a demonstrated history of working in Web Development and Marketing. He is highly proficient in Microsoft Excel, Data Warehousing, Market Research, Management, and HTML. Strong operations professional with a Bachelor's degree focused in Political Science and Government from CUNY - Brooklyn College. If you have project that you think Jake or his team can help you with, please feel free to reach out any time!
WORK EXPERIENCE
Digital Marketing Assistant Manager
Primarily responsible for digital marketing, including email, web content and management of all other marketing channels.
Develop and implement SEO strategy that increases SEO channel traffic and sales to meet demand targets.
Collaborate with merchandising and marketing to prioritize products and optimize the web shopping experience Develop and execute testing roadmap with a goal of improving overall site KPIs, (conversion, AOV, cart abandonment) mobile optimization and user experience. Create testing schedules and manage all UAT testing.
Coordinate Email marketing efforts, project managing supporting teams and coordinating with merch and buyers.
E-Commerce Manager
Project Management: All aspects of our Ecommerce operations and logistics are part of my day-to-day. I manage and optimize workflows between outside vendors and components internally.
SMM: I run and plan all social media operations for our in-house brands.
Marketing: I am responsible for running and managing all marketing channels including our influencer network.
E-Commerce Coordinator
Web Analytics/Marketing: Used GA Analytics, and APIs for large queries. Ad Hoc reporting to track KPIs. Helped manage affiliate marketing, email, and social media channels. Increased data accuracy by implementing best practices for tagging. Tracked ROAS across marketing channels and adjusted ad spend and marketing efforts accordingly. Gained knowledge of SEO, SEM, PPC, social media, and email marketing. Helped with A/B testing, copy writing, keywords, attribute development, and SEO optimization.
Content Production: Coordinated the production of product description pages. Streamlined the publishing process. Analyzed publishing performance and improved productivity. Helped maintain product feed and inventory files. Coordinated product/marketing photography and videos.
Programs/Skills: HTML, CSS, Javascript, SQL, VBA, Microsoft Office (advanced Excel knowledge), Weblinc CMS/CRM, Websphere CMS, OrderBot OMS, AS400 FTP, System 2000, Adobe Suite, project management software, google docs, Tealium tag management, Quibit, team management, AdWords.
Web Analyst/Manager
Web Analytics: Increased KPIs across all channels YOY. Helped spur consistent growth by developing custom reporting and automation. Improved communication and productivity between web departments, and streamlined content between marketing channels. Developed advanced analytics, ecommerce, and software knowledge. Defined web production priorities based ecommerce analytics, historical data, and industry trends. Increased website revenue by more than double YOY, while boosting AOV of both new and returning users.
Other Roles: Helped develop marketing strategies and plan/program discounts and promotions in- store and online. Managed a team of several developers, copy writers, and digital marketers. Worked closely with buying teams, vendors, and others to coordinate web development and marketing efforts. Played a pivotal role in re-platforming paragonsports.com (CMS/ OMS/CRM). Developed and executed a data and content transfer plan for 30,000 products.
Political Consulting Intern
Campaign Consulting: Consulted on local and state campaigns. Coordinated fundraising events and tracked donors. Developed and executed fundraising strategies based on queried data from federal and local databases.
Programs/Skills: Microsoft office, HTML, CSS, WordPress, social media marketing, email marketing, Google Analytics, Google Docs, Google AdWords, graphic design, database maintenance, ROAS analysis.
Head of Marketing
Programs/Skills: Leadership, logistics, teamwork, management, marketing, social media, website design, photography, media, publishing, graphic design, web design, website management, employee hiring and management. HTML, CSS, Javascript, SQL, VBA, Microsoft Office (advanced Excel knowledge), Weblinc CMS/CRM, Websphere CMS, OrderBot OMS, AS400 FTP, System 2000, Adobe Suite, project management software, google docs, Tealium tag management, Quibit, team management, AdWords.
Head of Marketing (CHANT411)
Programs/Skills: Marketing, graphic design, teamwork, leadership, management experience. Photography, marketing, web design, client outreach, customer retention, email lists, social media, management consulting, photo editing, customer service, leadership, management. Management logistics, press relations.
EDUCATION
Coastal Carolina University
Majors: Business Management, Marketing (BA)
Activities and Societies: Community Council President (The Woods), Delta Sigma Pi, D1 Track and Field, D1 Cross Country, Member of the Student Athletic Council, Photographer for CCU athletics, CHANT411 head of marketing, Start-up weekend Georgetown (Embr Analytics), Startup SC, Coastal Carolina University Honors program.
Brooklyn College
Majors: Political Science (BA)
Activities and Societies: Young Progressives of America